About Us

1st Race has been synonymous with a variety of Motorsport categories in South Africa but previously as part of the Autoquip Group then known as Autoquip Motorsport. The company was founded in 1982 by George Santana and Bruce Coquelle. George later immigrated to Australia and started Revolution Race gear .

After the passing of Bruce Coquelle in 2012 the then Motorsport General Manager Sharon Venter (Roos) was offered the opportunity to purchase the company and with the financial assistance of a partner Rocky Reyneke in 2013, the business was moved to Zwartkops Raceway. In 2016 Wayne van Rooyen (Sharon’s brother) bought Rocky’s shares and so ended his 27 year career as an Officer in the SAPS.

1st Race are manufacturers, importers and distributors of local and imported products: Sabelt, Alpinestars, Bridgestone Motorsport tyres, Pirelli Motorsport tyres, A-Line rims, Autoglym car care products, Motul, Stilo helmets, Arai helmets, Bell helmets, HJC Helmets, MT helmets, VR1 helmets and 1stRACE. We can also source other brands so please do not hesitate to ask us if you don’t see it on our site.

1st Race are agents for:

  • Autoquip Motorsport

  • 1stRACE
  • Sabelt
  • Alpinestars
  • Turn One 
  • Bridgestone Motorsport
  • Pirelli Motorsport
  • A-Line rims
  • Autoglym
  • Motul
  • Stilo helmets
  • Arai helmets
  • Bell helmets
  • HJC Helmets
  • MT helmets
  • VR1 helmets
  • NF additives